Karachi October 03 2021: With its legacy spanning over five decades, YBG is all set to assemble and distribute the premium car brand Peugeot for the firm time in Pakistan under Lucky Motor Corporation, exploring the possibilities of distributing multiple models and variants by earlier next year.
Leveraging the manufacturing at its production facility at port qasim, the group is all set to take the initiative of €10 million, to produce small volumes of this niche product.
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Lucky Motor corporation is a Pakistani automaker established in 2016, under the umbrella of Yunus Brothers Group. Tracing it back from 1962, Yunus Brothers Group is one of the largest conglomerates in Pakistan, owning a wide breadth of it’s iconic portfolio that reserves a strong hold in textiles, construction, power generation and even commodities, the group has set a firm foot in the automotive industry as well.
LMCL had initially set a milestone by launching KIA, a south Korean automobile Manufacturer with a legacy of over 75 years in Pakistan. The company is engaged in assembling and distribution of KIA Vehicles, parts and accessories, with it’s manufacturing plant at Port Qasim. The organization is now all set to turn heads by introducing a luxury European car brand in the country for the first time. In this endeavor, the group plans to launch a premium brand, Peugeot after entering into a partnership with world’s sixth largest automaker, Stellantis group.
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Stellantis is an Italian-American conglomerate with a presence in more than 130 countries. The group contains a portfolio of premium international luxury car brands, with Jeep, Fiat, Crysler and Peugeot to name a few. With a growing landscape of automotives in the country, European brand will be a premium addition for consumers to explore in Pakistan.
Peugeot, a Europe based automaker falls in the list of top 3 most successful car brands of the world. With over two centuries of excellence and innovation, the brand relishes numerous titles and awards for its vehicles and powertrains. LMC has been ushering the growth of automotive industry in Pakistan by first introducing a South Korean Brand, KIA, and now an iconic European brand Peugeot.
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