Karachi January 28 2022: Hum Network profitability increased during the first six months of financial year 2022 even after higher taxation charge of PKR 55 million, as per company filling at Pakistan Stock Exchange (PSX).
During the period, company’s net revenues increased by 20 percent to PKR 3.0 billion as compared to last year revenue of PKR 2.5 billion. The gross profit of the Company increased by 60 percent to PKR 1.4 billion compared to same period last year resulting in gross profit margin of 49.7 percent. Company reported taxation of charge of PKR 118 million compared to PKR 52 million in the same period last year. The Company reported a profit after tax of PKR 695 million resulting in earnings per share of PKR 0.74 for the period ended December 31, 2021.
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Anticipating the changes taking place in this digital era, Hum Network Limited ventured into the e-commerce market through HUM Mart. This year the management is changing the existing business model of the Company to make it profitable with increase in number of transactions and users base.
Since its inception, HUM TV has been a pioneer in its league, choosing new talent and bold subjects to breaking stereotypes and introducing plays with a strong social message.
HUM TV is famous for its intense and amazing prime time dramas, soaps and serials that highlight sensitive issues and are considered as a medium of message for the society. During the period under review, HUM TV aired dramas like “Dissa Meherbano Ka”, “Parizaad”, “Laapata”, “Hum Kahan Ke Sashay They” which highly appreciated by the audiences and were also the most viewed dramas on YouTube. These multi-starrer projects are definitely potential blockbusters.
After the success of blockbuster drama “Ehd-e-Wafa”, the Inter-Services Public Relations (ISPR) and HUM TV once again teamed up to bring Pakistan’s greatest military reality show, “60 Hours to Glory”, to the country. The Military Reality Show was a unique production, which showcased the rigours of Pakistan Army’s training regime, portraying ‘Why We are the Best’. Following the Intense competition of PATS-21, the events was shot in real-time, with no enactment at all. The viewers remained engaged in a roller-coaster production comprising 25 sensational episodes. The show was designed to stimulate the entertainment industry to produce an innovative stream of thrilling and adventurous content.
HUM News is following the precedent that was set by the flagship channel — HUM Entertainment by focusing mainly on the most neglected issues of society such as women empowerment, youth and minorities affairs. HUM News is thus paying special attention to the data-based-journalistic stories. HUM News is not only striving to give hope to our society but also revamping the Pakistan news industry by objective reporting methods.
The 5th Hum Style Awards took place in July 2021 in Lahore, celebrating the best of fashion and style from television, film, music, sports and fashion fraternity. It was a night of glitz and glamour as stars walked on the red carpet, dressed to their nines, after a long hiatus.
HUM Masala is South Asia’s first and Pakistan’s only 24-hour cooking channel and its immense popularity is not only limited to the South Asia but it is also broadcasted in the UK and other countries around the globe. HUM Masala has added to its content a series of new cooking and informative shows introducing many different recipes, cooking experts, professional chefs and health consultants which have been overwhelmed by the food mavens.
Hum Network business and financial strategies, and the operational decision are designed to move HNL from strength to strength, and to ensure that its independence is preserved in a sustainable way. As an enterprise we are well placed to deliver much better growth forward backed by our well-defined business strategies, excellent infrastructure and robust board are confident about what we need to do to ensure that we emerge as an even more resilient, digital and future focused media and entertainment business.
To further enhance market share, the HNL has a planned content lineup of new shows across network channels by means of content differentiation and breaking the existing norms of the genre, we are confident that we would be able to challenge the existing players both in all genres of entertainment and news.
Pakistan has a prospective digital market and the consumer shift towards digital services is exhibited through the rampant expansion of digitized households. HNL is well positioned to take advantage of aforesaid market trends having partnerships with all major international VOD platforms.
