Islamabad September 28 2022: Al-Haj Automotive (Pvt) Limited has been issued with the "Manufacturing Certificate" by the Engineering Board of Development (EDB) team.
The EDB appreciated the efforts made by th Al- Haj for adopting the industry best technology at its state of the art manufacturing facility.
Al-Haj group is geared up and ready to produce next generation products and locally assembled proton cars in Pakistan.
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The plant, is built at a Greenfield site in Karachi, owned and operated by ALHAJ Automotive, the official distributor for Proton vehicles in Pakistan and is expected to commence operations before the end of 2020.
PROTON aims to grow overseas sales to meet long term objectives
In 2017, PROTON unveiled the seven stars strategy, a roadmap to achieve their long term goals including targeting to sell 400,000 units by 2027. A major future growth area for the Company is export sales and the establishment of CKD assembly plants in overseas markets is one of the steps taken to grow those numbers.
To establish PROTON in Pakistan, an agreement with ALHAJ Automotive was inked on 29 August 2018, with the group being appointed as the sole distributor for Proton vehicles in Pakistan. To take advantage of reduced duties for CKD vehicles in the country, a plan was devised to build a brand new assembly plant.
“PROTON is very pleased its partnership with ALHAJ Automotive has moved forward very quickly since we inked the agreement in August 2018. Expanding the sales of Proton vehicles outside of Malaysia is vital for us to achieve our long term goals and we therefore hope for the Pakistan automotive market to be one of our growth engines for the future,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON.
Al-Haj Group History
In 1960, Late Haji Sakhi inaugurated the very first Al-Haj companies at Jamrud Khyber Agency in Peshawar. Initially, Al-Haj was focused on trading purposes, which includes the trading of electronic goods, tires, logistics, textiles, and leasing. Al-Haj then expanded its lines of business to include the Assembling of LCV, HCV & imports of Passenger vehicles & Al-Haj Foundry & Oil Exploration.
Chairman Al-Haj Group has commenced its journey under the leadership of Haji Shah Jee Gul with the highly qualified and self-driven core team, which has shown a very strong focus on employee satisfaction, products, and global customer service. To increase reliability, the highly experienced management has introduced improvement and innovation in products. With our continuous success in meeting the international standards and the continuous innovation and up-gradation, we are now focused on creating a benchmark in Pakistan.
The first production of Al-Haj automotive was launched in 2006 and luckily it has received an overwhelming response from the public. Since that time, Al-Haj has been recognized as one of the most reliable names in Pakistan’s Automotive Industry.
On 29th August 2019, the Al-Haj Automotive Private Limited signed the agreement with the PROTON automotive maker of Malaysia as its Exclusive Authorized Distributor and also the Assemblers of PROTON vehicles in Pakistan.